Create optimized eBay listings with compelling titles, detailed descriptions, and strategic keywords that rank in search and convert browsers into buyers
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# eBay Listing: Vintage Leather Jacket
**PRODUCT:** Men's vintage 1980s brown leather bomber jacket
**CONDITION:** Pre-owned, excellent condition
**CATEGORY:** Clothing, Shoes & Accessories > Men > Men's Clothing > Coats, Jackets & Vests
---
## OPTIMIZED TITLE (80 characters max)
```
Vintage 80s Brown Leather Bomber Jacket Men L Flight Aviator Coat Distressed
```
**Character Count:** 78/80 ✅
**Keywords Used:**
- Vintage (high search volume)
- 80s (era-specific buyers)
- Brown Leather (material + color)
- Bomber Jacket (style)
- Men L (gender + size)
- Flight Aviator (alternative style terms)
- Coat (category term)
- Distressed (style descriptor)
**Title Variations for Testing:**
1. `Vintage Brown Leather Bomber Jacket Mens Large 80s Flight Coat Aviator Style`
2. `80s Leather Bomber Jacket Men L Vintage Brown Aviator Flight Coat Distressed`
3. `Mens Vintage Leather Jacket Large Brown 80s Bomber Flight Aviator Coat Retro`
---
## ITEM SPECIFICS
| Field | Value | Notes |
|-------|-------|-------|
| Brand | Unbranded/Unknown | Or actual brand if known |
| Size | L | Also add measurements |
| Size Type | Regular | |
| Color | Brown | |
| Outer Shell Material | Genuine Leather | |
| Lining Material | Polyester | Check actual lining |
| Style | Bomber, Flight, Aviator | Multiple allowed |
| Closure | Zipper | |
| Features | Pockets, Ribbed Cuffs | |
| Department | Men | |
| Vintage | Yes | |
| Era | 1980s | Important for vintage |
| Condition | Pre-owned | |
| Country/Region of Manufacture | USA | If known |
**⚠️ Important:** Complete ALL item specifics. eBay uses these for search filters—incomplete specifics = invisible in filtered searches.
---
## PRODUCT DESCRIPTION (HTML)
```html
<div style="font-family: Arial, sans-serif; max-width: 800px; margin: 0 auto;">
<h2 style="color: #333; border-bottom: 2px solid #e4393c;">Vintage 1980s Men's Brown Leather Bomber Jacket - Size Large</h2>
<p style="font-size: 16px; line-height: 1.6;">
Authentic vintage leather bomber jacket from the 1980s in rich brown. This classic aviator-style flight jacket features the timeless silhouette that never goes out of style. Perfect for collectors of vintage menswear or anyone who appreciates quality leather craftsmanship from decades past.
</p>
<h3 style="color: #333;">📋 Details & Measurements</h3>
<ul style="font-size: 15px; line-height: 1.8;">
<li><strong>Era:</strong> 1980s (estimated)</li>
<li><strong>Size:</strong> Large (see measurements below)</li>
<li><strong>Color:</strong> Brown with natural distressing</li>
<li><strong>Material:</strong> Genuine leather exterior, polyester lining</li>
<li><strong>Closure:</strong> Front zip with snap collar</li>
<li><strong>Pockets:</strong> 2 front flap pockets, 1 interior pocket</li>
<li><strong>Cuffs & Hem:</strong> Ribbed knit for classic bomber look</li>
</ul>
<h3 style="color: #333;">📏 Measurements (Laid Flat)</h3>
<table style="width: 100%; border-collapse: collapse; margin: 10px 0;">
<tr style="background: #f5f5f5;">
<td style="padding: 10px; border: 1px solid #ddd;"><strong>Chest (pit to pit)</strong></td>
<td style="padding: 10px; border: 1px solid #ddd;">23 inches</td>
</tr>
<tr>
<td style="padding: 10px; border: 1px solid #ddd;"><strong>Shoulder</strong></td>
<td style="padding: 10px; border: 1px solid #ddd;">19 inches</td>
</tr>
<tr style="background: #f5f5f5;">
<td style="padding: 10px; border: 1px solid #ddd;"><strong>Sleeve</strong></td>
<td style="padding: 10px; border: 1px solid #ddd;">25 inches</td>
</tr>
<tr>
<td style="padding: 10px; border: 1px solid #ddd;"><strong>Length</strong></td>
<td style="padding: 10px; border: 1px solid #ddd;">26 inches</td>
</tr>
</table>
<p style="font-size: 13px; color: #666;"><em>Please compare to a jacket you own for best fit. Vintage sizing may differ from modern sizing.</em></p>
<h3 style="color: #333;">✅ Condition</h3>
<p style="font-size: 15px; line-height: 1.6;">
<strong>Pre-owned, Excellent Vintage Condition.</strong> This jacket has been well cared for and shows only minimal signs of wear consistent with age. The leather has developed a beautiful natural patina. All zippers work smoothly. No rips, tears, or major scratches. Minor wear at cuff edges (pictured). Some natural color variation in leather—this is characteristic of genuine vintage leather and adds to the jacket's character.
</p>
<h3 style="color: #333;">🚚 Shipping & Returns</h3>
<ul style="font-size: 15px; line-height: 1.8;">
<li>Ships within 1 business day via USPS Priority Mail</li>
<li>Carefully packed to protect the leather</li>
<li>30-day returns accepted—item must be in original condition</li>
<li>Combined shipping available on multiple purchases</li>
</ul>
<h3 style="color: #333;">💬 Questions?</h3>
<p style="font-size: 15px;">
Feel free to message with any questions before purchasing. I'm happy to provide additional photos or measurements. Check out my other listings for more vintage finds!
</p>
</div>
```
---
## PLAIN TEXT VERSION
For mobile or simple listing:
```
VINTAGE 1980s MEN'S BROWN LEATHER BOMBER JACKET - SIZE LARGE
Authentic vintage leather bomber jacket from the 1980s in rich brown. Classic aviator-style flight jacket with timeless silhouette.
▸ DETAILS
• Era: 1980s (estimated)
• Size: Large (see measurements)
• Color: Brown with natural distressing
• Material: Genuine leather exterior
• Closure: Front zip with snap collar
• Pockets: 2 front flap + 1 interior
• Cuffs/Hem: Ribbed knit
▸ MEASUREMENTS (laid flat)
• Chest (pit to pit): 23"
• Shoulder: 19"
• Sleeve: 25"
• Length: 26"
Please compare to a jacket you own—vintage sizing differs from modern.
▸ CONDITION
Pre-owned, Excellent Vintage Condition. Well cared for with minimal wear. Beautiful natural patina. All zippers work. No rips or tears. Minor wear at cuff edges (pictured).
▸ SHIPPING
• Ships within 1 business day
• USPS Priority Mail
• 30-day returns accepted
Questions? Message me anytime. Check my other listings for more vintage finds!
```
---
## PRICING STRATEGY
### Market Research:
| Comparable Listings | Price Range |
|--------------------|--------------|
| Similar vintage leather bombers (sold) | $75 - $250 |
| Average sold price | $125 |
| Higher-end (excellent condition) | $150 - $200 |
| Lower-end (wear/damage) | $50 - $80 |
### Recommended Pricing:
**Option 1: Auction**
- Starting bid: $49.99 (attracts bidders)
- Reserve: $99.99 (protects floor)
- Best for: Unique items, building feedback
**Option 2: Buy It Now**
- Price: $149.99
- Best Offer: Enabled (accept $120+)
- Best for: Patient sellers, higher margins
**Option 3: Auction + BIN**
- Starting bid: $79.99
- Buy It Now: $149.99
- Best for: Testing market demand
### Pricing Tips:
- End auctions on Sunday evening (highest traffic)
- Free shipping increases Best Match ranking
- Promoted listings (2-5%) can boost visibility
---
## PHOTO CHECKLIST
eBay allows 12 free photos—use them all:
- [ ] Front view (main photo)
- [ ] Back view
- [ ] Interior/lining
- [ ] Brand label (if present)
- [ ] Zipper close-up
- [ ] Pocket details
- [ ] Collar/snap detail
- [ ] Cuff ribbing
- [ ] Any wear/flaws (honesty builds trust)
- [ ] Size/care label
- [ ] Lifestyle shot (on hanger/mannequin)
- [ ] Measurement reference
**Photo Tips:**
- Natural lighting is best
- White or neutral background
- Show scale (ruler for measurements)
- First photo = most important (thumbnail)
---
## EBAY SEO TIPS
### Title Optimization:
- Use all 80 characters
- Front-load most important keywords
- Include: Brand, Style, Color, Material, Size, Gender
- Skip: "Wow!", "L@@K", "Nice", "Great" (waste characters)
- No special characters or ALL CAPS
### Cassini Algorithm Factors:
| Factor | Impact | Your Action |
|--------|--------|-------------|
| Title keywords | High | ✅ Optimized above |
| Item specifics | High | ✅ Complete all fields |
| Photos | High | Use all 12 slots |
| Shipping speed | Medium | Offer 1-day handling |
| Free shipping | Medium | Consider building into price |
| Return policy | Medium | 30-day returns boost ranking |
| Seller ratings | High | Maintain 100% positive |
| Price competitiveness | Medium | Research sold listings |
### Best Match Boosters:
- Offer free shipping (or calculated)
- Enable Best Offer
- Ship within 1 day
- Accept returns
- Complete all item specifics
- Use high-quality photosLoading workflow...
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