# Complete FAQ Page

**BUSINESS:**
Clarity Analytics (AI-powered analytics for e-commerce)

**BUSINESS TYPE:**
B2B SaaS

**TARGET AUDIENCE:**
E-commerce brands ($1M-$50M revenue)

**PRIMARY FAQ GOALS:**
1. Reduce support tickets for common questions
2. Address pre-purchase objections
3. Improve SEO with FAQ schema

**COMMON QUESTIONS RECEIVED:**
- How does pricing work?
- Is it hard to set up?
- Do I need technical skills?
- What tools do you integrate with?
- Is my data secure?
- Can I cancel anytime?

---

## FAQ PAGE STRUCTURE

### Recommended Categories:

| Category | Purpose | Question Count |
|----------|---------|---------------|
| **Getting Started** | Reduce onboarding friction | 4-6 questions |
| **Pricing & Billing** | Address money concerns | 4-6 questions |
| **Features & Integrations** | Explain capabilities | 5-8 questions |
| **Security & Privacy** | Build trust | 3-5 questions |
| **Support & Contact** | Set expectations | 3-4 questions |

---

## FAQ PAGE HERO

### Hero Version 1: Simple & Clear

```
**Headline:**
Frequently Asked Questions

**Subheadline:**
Everything you need to know about Clarity. Can not find your answer? Contact our team—we respond within 2 hours.

**Search Bar (Optional):**
[Search FAQs...]

**Quick Links:**
Getting Started | Pricing | Features | Security | Support
```

---

### Hero Version 2: Helpful & Warm

```
**Headline:**
How Can We Help?

**Subheadline:**
Find answers to common questions below. If you need more help, our team is just a message away.

**CTA:**
[Contact Support] [Book a Demo]
```

---

### Hero Version 3: Search-Focused

```
**Headline:**
Find Answers Fast

**Search Bar:**
[Type your question...]

**Popular Questions:**
• How much does Clarity cost?
• How long does setup take?
• Is my data secure?
```

---

## CATEGORY 1: GETTING STARTED

Reduces friction for new users and prospects.

```
**Category Intro:**
New to Clarity? Here is everything you need to know to get started.
```

### Q1: How does Clarity work?

```
**Question:**
How does Clarity work?

**Answer:**
Clarity connects to your existing e-commerce tools (Shopify, Google Analytics, Facebook Ads, email platforms, etc.) and uses AI to analyze your customer data.

But here is what makes us different: instead of showing you confusing charts, we translate insights into plain English and tell you exactly what to do.

For example, instead of a graph showing customer cohort retention, you will see: "Customers who buy Product A are 3x more likely to purchase again within 30 days. Consider sending a follow-up email on day 25."

**How to get started:**
1. Sign up for a free trial (no credit card required)
2. Connect your tools with one click (takes about 5 minutes)
3. Our AI analyzes your data (usually ready within 24 hours)
4. Start receiving actionable insights

[Start Your Free Trial →]
```

**Word Count:** 138

---

### Q2: How long does setup take?

```
**Question:**
How long does setup take?

**Answer:**
Most customers complete setup in under 5 minutes.

Clarity uses one-click integrations with popular tools—no developers or technical skills required. Just authorize the connections, and we handle the rest.

After connecting your tools, our AI typically delivers your first insights within 24 hours. Some customers see actionable recommendations in as little as 2 hours depending on data volume.

**The setup process:**
• Create your account (1 minute)
• Connect your data sources (3-5 minutes per tool)
• AI analysis runs automatically (2-24 hours)
• First insights delivered to your dashboard

If you run into any issues, our support team is available via chat and typically responds within 30 minutes during business hours.
```

**Word Count:** 117

---

### Q3: Do I need technical skills to use Clarity?

```
**Question:**
Do I need technical skills to use Clarity?

**Answer:**
No technical skills required. We built Clarity specifically for business owners and marketers—not data scientists.

Everything is explained in plain English. No SQL queries. No statistical knowledge. No confusing dashboards to configure. If you can read an email, you can use Clarity.

Our one-click integrations mean you do not need a developer to connect your tools. And our AI does the analysis for you—no spreadsheet formulas or pivot tables.

**What you need:**
• Admin access to your e-commerce tools (Shopify, GA, etc.)
• About 5 minutes for setup
• That is literally it

If you can use Facebook, you can use Clarity.
```

**Word Count:** 111

---

### Q4: What tools does Clarity integrate with?

```
**Question:**
What tools and platforms does Clarity integrate with?

**Answer:**
Clarity integrates with 30+ popular e-commerce and marketing tools:

**E-commerce Platforms:**
• Shopify, Shopify Plus
• WooCommerce
• BigCommerce
• Magento

**Analytics:**
• Google Analytics (GA4 and Universal)
• Google Search Console

**Advertising:**
• Facebook/Meta Ads
• Google Ads
• TikTok Ads
• Pinterest Ads

**Email & SMS:**
• Klaviyo
• Mailchimp
• Omnisend
• Postscript

**Other:**
• Stripe
• PayPal
• Gorgias
• And more...

All integrations are one-click—no developer required. We add new integrations regularly based on customer requests.

Do not see your tool? [Contact us] and we will let you know if it is on our roadmap.
```

**Word Count:** 108

---

### Q5: Can I try Clarity before paying?

```
**Question:**
Can I try Clarity before paying?

**Answer:**
Yes! We offer a 14-day free trial with full access to all features.

**What is included in the trial:**
• All integrations
• Full AI insights engine
• Weekly action reports
• Email support

**No credit card required** — We do not ask for payment details until you decide to continue after the trial.

Most customers see their first valuable insight within 48 hours. That is usually enough time to know if Clarity is right for your business.

[Start Your Free Trial →]

**What happens after the trial:**
You will receive an email before your trial ends. If you want to continue, just add your payment details. If not, your account simply expires—no charges, no hassle.
```

**Word Count:** 118

---

## CATEGORY 2: PRICING & BILLING

Addresses money concerns and objections.

```
**Category Intro:**
Transparent pricing with no surprises. Here is how billing works.
```

### Q6: How much does Clarity cost?

```
**Question:**
How much does Clarity cost?

**Answer:**
Clarity offers three plans based on your store's annual revenue:

**Free — $0/month**
For stores up to $500K annual revenue
• Core insights
• 3 integrations
• Weekly email reports

**Growth — $199/month**
For stores $500K - $5M annual revenue
• Full AI insights
• Unlimited integrations
• Daily insights
• Priority support

**Scale — $499/month**
For stores $5M+ annual revenue
• Everything in Growth
• Custom reports
• Dedicated success manager
• API access

All plans include a 14-day free trial. No credit card required to start.

**Annual discount:** Pay annually and save 20% on any paid plan.

[View Full Pricing →]
```

**Word Count:** 106

---

### Q7: Can I change or cancel my plan anytime?

```
**Question:**
Can I change or cancel my plan anytime?

**Answer:**
Yes. You can upgrade, downgrade, or cancel at any time—no long-term contracts, no cancellation fees.

**Upgrading:** Takes effect immediately. You will be charged a prorated amount for the remainder of your billing cycle.

**Downgrading:** Takes effect at your next billing date. You keep full access to your current plan until then.

**Canceling:** You can cancel anytime from your account settings. Your account remains active until the end of your current billing period, then reverts to our free plan (you keep read-only access to your data).

We do not believe in trapping customers with contracts. If Clarity is not delivering value, you should be free to leave.

**To make changes:** Go to Settings → Billing → Change Plan, or contact support@clarity.com.
```

**Word Count:** 127

---

### Q8: What payment methods do you accept?

```
**Question:**
What payment methods do you accept?

**Answer:**
We accept all major payment methods:

• Credit/debit cards (Visa, Mastercard, American Express)
• PayPal
• Bank transfer (annual plans only, invoiced)

All payments are processed securely through Stripe. We never store your full credit card details on our servers.

**Billing currency:** All prices are in USD. Your bank may apply currency conversion fees if paying from outside the US.

**Invoices:** Automatically generated and emailed after each payment. You can also download invoices anytime from your account settings.

Need a different payment arrangement for larger teams? [Contact sales] to discuss options.
```

**Word Count:** 96

---

### Q9: Do you offer refunds?

```
**Question:**
Do you offer refunds?

**Answer:**
Yes. We offer a 30-day money-back guarantee on all paid plans.

If you are not satisfied with Clarity within your first 30 days of a paid subscription, contact us and we will refund your payment in full—no questions asked.

**After 30 days:** We do not offer prorated refunds for mid-cycle cancellations, but you can cancel anytime and your access continues until the end of your billing period.

**How to request a refund:**
Email support@clarity.com with your account email. Refunds are typically processed within 3-5 business days.

We are confident Clarity delivers value, but we want you to feel zero risk in trying it.
```

**Word Count:** 104

---

### Q10: Do you offer discounts for startups or nonprofits?

```
**Question:**
Do you offer discounts for startups or nonprofits?

**Answer:**
Yes! We offer special pricing for eligible organizations:

**Startups:** 50% off for the first year if you are under $1M in revenue and have raised less than $2M in funding. [Apply here]

**Nonprofits:** 30% off all plans for registered 501(c)(3) organizations. [Apply here]

**Education:** Free access for students and educators using Clarity for academic purposes. [Apply here]

Applications are typically reviewed within 2 business days. Discounts apply to new subscriptions and renew annually as long as you remain eligible.
```

**Word Count:** 88

---

## CATEGORY 3: FEATURES & CAPABILITIES

Explains what the product does.

```
**Category Intro:**
Learn more about what Clarity can do for your business.
```

### Q11: What kind of insights does Clarity provide?

```
**Question:**
What kind of insights does Clarity provide?

**Answer:**
Clarity analyzes your e-commerce data and delivers insights across several categories:

**Customer Insights:**
• Which customers are most valuable
• Who is likely to churn (and why)
• Customer segments worth targeting

**Product Insights:**
• Which products drive repeat purchases
• Cross-sell and bundle opportunities
• Inventory and demand signals

**Marketing Insights:**
• Which channels actually drive revenue (not just clicks)
• Campaign performance tied to purchases
• Email timing and content recommendations

**Revenue Opportunities:**
• Missed revenue you can capture
• Pricing optimization signals
• Seasonal and timing patterns

Every insight includes:
1. **What is happening** (the data)
2. **Why it matters** (the context)
3. **What to do about it** (the action)

No confusing charts. Just clear recommendations in plain English.

[See Example Insights →]
```

**Word Count:** 130

---

### Q12: How is Clarity different from Google Analytics?

```
**Question:**
How is Clarity different from Google Analytics?

**Answer:**
Google Analytics shows you what happened. Clarity tells you what to DO about it.

**Google Analytics:**
• Shows data (charts, graphs, numbers)
• Requires you to analyze and interpret
• Needs technical knowledge to use effectively
• Answers "what" but not "why" or "now what"

**Clarity:**
• Explains insights in plain English
• Tells you exactly what action to take
• Built for non-technical business owners
• Connects the dots between data and decisions

**Think of it this way:** Google Analytics is a powerful tool for data analysts. Clarity is the data analyst—it does the analysis for you and hands you the conclusions.

Many customers use both: GA for raw data and compliance, Clarity for actionable insights and recommendations.

Clarity connects to your GA data, so you are not choosing one or the other—you are adding a layer of intelligence on top.
```

**Word Count:** 142

---

### Q13: How often are insights updated?

```
**Question:**
How often are insights updated?

**Answer:**
Clarity updates insights automatically based on your plan:

• **Free plan:** Weekly updates
• **Growth plan:** Daily updates
• **Scale plan:** Real-time updates

We also send proactive alerts when something important changes—like a sudden drop in conversion rate or an unusual spike in a product category. You do not have to remember to check; Clarity tells you when something needs attention.

**Weekly Action Report:**
Every Monday, you receive an email with your top priorities for the week based on the latest data. No logging in required—the most important insights come to you.
```

**Word Count:** 96

---

## CATEGORY 4: SECURITY & PRIVACY

Builds trust for data-sensitive customers.

```
**Category Intro:**
Your data security is our top priority. Here is how we protect it.
```

### Q14: Is my data secure?

```
**Question:**
Is my data secure with Clarity?

**Answer:**
Absolutely. Security is not an afterthought—it is foundational to how we built Clarity.

**Our security measures:**

🔒 **SOC 2 Type II Certified**
We have completed independent audits verifying our security controls meet rigorous standards.

🔒 **Encryption**
All data is encrypted in transit (TLS 1.3) and at rest (AES-256).

🔒 **Access Controls**
Role-based permissions, 2FA required for all employees, and strict least-privilege access.

🔒 **Infrastructure**
Hosted on AWS with enterprise-grade security, redundancy, and 99.9% uptime SLA.

🔒 **Regular Audits**
Annual penetration testing and continuous security monitoring.

**We never:**
• Sell your data
• Share data with third parties (except as needed for integrations you authorize)
• Access your data without permission

[View our Security Page →] [Download SOC 2 Report →]
```

**Word Count:** 127

---

### Q15: Are you GDPR compliant?

```
**Question:**
Are you GDPR compliant?

**Answer:**
Yes. Clarity is fully GDPR compliant.

**What this means for you:**
• We process data lawfully with appropriate legal basis
• You maintain full control over your data
• We have Data Processing Agreements (DPAs) available
• We support data subject requests (access, deletion, portability)
• EU customer data can be stored in EU data centers on request

**What you need to do:**
Ensure your own privacy policy informs customers about analytics tools you use (standard practice for any analytics platform).

We also comply with CCPA for California residents and other applicable privacy regulations.

[Download our DPA →] [View Privacy Policy →]
```

**Word Count:** 99

---

### Q16: Can I delete my data?

```
**Question:**
Can I delete my data?

**Answer:**
Yes. You have full control over your data.

**To delete your data:**
1. Go to Settings → Privacy → Delete Data
2. Choose what to delete (all data, specific integrations, or account)
3. Confirm deletion

Data deletion is permanent and typically completes within 7 days. This includes all raw data, processed insights, and backups.

**What happens to your account:**
• Delete data only: Account remains, historical insights cleared
• Delete account: Everything removed, subscription canceled

If you want to export your data before deletion, you can do so from Settings → Export Data.

Need help? Contact support@clarity.com and we can assist with data requests.
```

**Word Count:** 105

---

## CATEGORY 5: SUPPORT

Sets expectations for help.

```
**Category Intro:**
Need help? Here is how to reach us.
```

### Q17: How do I contact support?

```
**Question:**
How do I contact support?

**Answer:**
We offer several ways to get help:

**💬 Live Chat**
Available in-app, Monday-Friday 9am-6pm EST. Average response time: 5 minutes.

**📧 Email**
support@clarity.com — We respond within 2 hours during business hours, 24 hours on weekends.

**📚 Help Center**
Searchable knowledge base with guides, tutorials, and troubleshooting articles. [Visit Help Center →]

**📹 Video Tutorials**
Step-by-step walkthroughs for common tasks. [Watch Tutorials →]

**Scale Plan Customers:**
Dedicated success manager + priority support queue.

**Response Time Commitments:**
• Critical issues: 1 hour
• General questions: 2-4 hours
• Feature requests: 24-48 hours

We pride ourselves on actually helpful support—real humans who know the product, not scripted responses.
```

**Word Count:** 115

---

### Q18: Do you offer onboarding help?

```
**Question:**
Do you offer onboarding or setup assistance?

**Answer:**
Yes! We want you to succeed, so we offer several onboarding options:

**Self-Service (All Plans):**
• Interactive setup wizard
• Video tutorials
• Help center articles
• Email support

**Live Onboarding (Growth & Scale Plans):**
• 30-minute onboarding call with a product specialist
• Screen-share walkthrough of your specific setup
• Personalized recommendations based on your business

**White-Glove Setup (Scale Plan):**
• We handle the entire setup for you
• Dedicated success manager
• Custom training for your team

Most customers are up and running in under an hour with self-service. But if you prefer hands-on help, we are happy to guide you.

[Book Onboarding Call →]
```

**Word Count:** 110

---

## CLOSING / STILL HAVE QUESTIONS

```
**Still Have Questions?**

We are here to help. Reach out and a real human will respond—usually within a few hours.

[Contact Support] [Book a Demo] [Start Free Trial]

---

**Quick Links:**
• [View Pricing]
• [See Integrations]
• [Read Customer Stories]
• [Visit Help Center]
```

---

## FAQ ANSWER FORMULA

```
**[Question — Clear, specific, how customers actually ask]**

[Direct answer in first sentence]

[Explanation or context — 2-3 sentences]

[Details if needed — bullets or numbered list]

[CTA or next step if relevant]
```

---

## FAQ QUESTION TYPES

### By Purpose:

| Type | Goal | Examples |
|------|------|----------|
| **Pre-Purchase** | Overcome objections | Pricing, trials, what's included |
| **Onboarding** | Reduce friction | Setup, getting started, requirements |
| **Feature** | Explain capabilities | How does X work, what can I do |
| **Trust** | Build confidence | Security, privacy, compliance |
| **Support** | Set expectations | Contact, response times, help |
| **Policy** | Clarify terms | Refunds, cancellation, billing |

---

### By Customer Stage:

```
**Awareness Stage:**
• What is [Product]?
• How does [Product] work?
• Who is [Product] for?

**Consideration Stage:**
• How is [Product] different from [Competitor]?
• What results can I expect?
• Can I see a demo?

**Decision Stage:**
• How much does it cost?
• Is there a free trial?
• What if it does not work for me?

**Onboarding Stage:**
• How do I get started?
• How long does setup take?
• Where do I get help?

**Retention Stage:**
• How do I upgrade/downgrade?
• Can I cancel anytime?
• How do I contact support?
```

---

## FAQ SEO OPTIMIZATION

### Schema Markup (FAQ Schema):

```json
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "How much does Clarity cost?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Clarity offers three plans: Free ($0/month for stores up to $500K revenue), Growth ($199/month for $500K-$5M), and Scale ($499/month for $5M+). All plans include a 14-day free trial."
    }
  },{
    "@type": "Question",
    "name": "Do I need technical skills to use Clarity?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "No technical skills required. Clarity is built for business owners and marketers, not data scientists. Everything is explained in plain English."
    }
  }]
}
```

### SEO Tips:

```
✓ Use questions people actually search (check Google autocomplete)
✓ Include the full question in H2 or H3 tags
✓ Answer directly in first sentence (featured snippet optimization)
✓ Keep answers concise but complete (40-100 words ideal for snippets)
✓ Add FAQ schema markup for rich results
✓ Use keywords naturally in questions and answers
✓ Link to relevant pages where appropriate
```

---

## FAQ PAGE STRUCTURES

### Structure A: Categorized (Best for 15+ questions)

```
1. Hero / Search
2. Category navigation
3. Category 1: Questions
4. Category 2: Questions
5. Category 3: Questions
6. Still have questions? CTA
```

### Structure B: Accordion (Best for 8-15 questions)

```
1. Hero
2. All questions in expandable accordion
3. Contact CTA
```

### Structure C: Two-Column (Best for quick scanning)

```
1. Hero
2. Questions in two columns
3. Contact CTA
```

### Structure D: Searchable (Best for 30+ questions)

```
1. Search bar (prominent)
2. Popular questions
3. Browse by category
4. Contact if not found
```

---

## FAQ QUESTIONS BY INDUSTRY

### E-commerce:
```
• What are your shipping costs?
• How long does delivery take?
• What is your return policy?
• Do you ship internationally?
• How do I track my order?
• Are your products [quality/sustainable/etc.]?
```

### SaaS:
```
• How does pricing work?
• Is there a free trial?
• Do I need technical skills?
• What integrations do you support?
• Is my data secure?
• Can I cancel anytime?
```

### Services:
```
• What is your process?
• How long does a project take?
• How much do you charge?
• Do you offer guarantees?
• What is included?
• How do we communicate?
```

### Courses/Education:
```
• Who is this course for?
• How long do I have access?
• Is there a money-back guarantee?
• How much time does it take?
• Do I get a certificate?
• Can I ask questions?
```

---

## COMMON FAQ MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Questions no one asks | Wasted space | Use real support tickets/searches |
| Vague answers | Does not help | Be specific and complete |
| Too short answers | Missed SEO/value | Aim for 50-150 words |
| Too long answers | Nobody reads | Be concise, use formatting |
| No organization | Hard to find answers | Categorize logically |
| No search function | Frustration (large FAQs) | Add search for 20+ questions |
| Missing schema | Lost SEO opportunity | Add FAQ schema markup |
| No CTAs in answers | Missed conversions | Link to relevant actions |
| Outdated information | Lost trust | Review quarterly |
| Corporate tone | Impersonal | Write like a helpful human |

---

## FAQ PAGE CHECKLIST

### Content:
- [ ] Questions are ones customers actually ask
- [ ] Answers are direct (answer in first sentence)
- [ ] Answers are complete but concise
- [ ] Tone is helpful and human
- [ ] CTAs included where relevant
- [ ] Internal links to relevant pages

### Organization:
- [ ] Logical categories (if 15+ questions)
- [ ] Most important questions first
- [ ] Easy to scan/navigate
- [ ] Search function (if 20+ questions)

### SEO:
- [ ] FAQ schema markup implemented
- [ ] Questions use natural search language
- [ ] Answers optimized for featured snippets
- [ ] Keywords included naturally

### Maintenance:
- [ ] Contact option if answer not found
- [ ] Process to add new FAQs from support
- [ ] Quarterly review scheduled
- [ ] Analytics tracking clicks/searches

### Overall:
- [ ] Mobile-friendly
- [ ] Fast-loading
- [ ] Accessible (screen readers)
- [ ] Proofread