# Complete Feature Announcement

**PRODUCT:**
Clarity Analytics

**FEATURE NAME:**
Custom Dashboards

**WHAT IT DOES:**
Users can now create their own dashboards with drag-and-drop widgets, custom metrics, and shareable views

**PROBLEM IT SOLVES:**
Users were stuck with our pre-built dashboards that didn't match their specific needs. Power users wanted to see their most important metrics at a glance, tailored to their role.

**KEY BENEFITS:**
- See exactly what matters to YOU
- Build once, use forever
- Share with team members
- No more switching between views

**TARGET USERS:**
Power users, marketing managers, executives who want quick overviews

**AVAILABILITY:**
All paid plans, rolling out this week

---

## UNDERSTANDING FEATURE ANNOUNCEMENTS

### Announcement Channels:

| Channel | Audience | Goal | Length |
|---------|----------|------|--------|
| **Email** | Engaged users | Drive first use | 150-300 words |
| **Blog** | SEO, depth | Educate fully | 500-1000 words |
| **Social** | Broad reach | Create buzz | 50-200 words |
| **In-App** | Active users | Immediate action | 25-75 words |
| **Website** | Prospects | Show value | 100-200 words |

### Announcement vs. Release Notes:

```
Release Notes = All changes in a version (comprehensive)
Feature Announcement = One feature, deep dive (marketing-focused)
```

---

## SECTION 1: HEADLINES & HOOKS

### Headline Version 1: Benefit-Led

```
**Headline:**
Your Dashboard, Your Way

**Subheadline:**
Introducing Custom Dashboards: Build exactly the view you need with drag-and-drop simplicity.
```

---

### Headline Version 2: Problem-Solution

```
**Headline:**
Tired of Dashboards That Don't Fit How You Work?

**Subheadline:**
Now you can build your own. Custom Dashboards are here.
```

---

### Headline Version 3: Announcement Style

```
**Headline:**
Introducing Custom Dashboards

**Subheadline:**
Drag, drop, and build the perfect view for your team. Finally.
```

---

### Headline Version 4: Outcome-Focused

```
**Headline:**
See What Matters Most—In One Glance

**Subheadline:**
Custom Dashboards let you build personalized views with the metrics that matter to you.
```

---

### Headline Version 5: Direct/Simple

```
**Headline:**
You Asked, We Built: Custom Dashboards Are Here

**Subheadline:**
Our most requested feature is finally live. Build your perfect dashboard in minutes.
```

---

## SECTION 2: EMAIL ANNOUNCEMENT

### Email Version 1: Full Announcement

```
**Subject Line Options:**
1. "New: Build your perfect dashboard"
2. "Custom Dashboards are here 🎉"
3. "You asked for this—it's finally here"
4. "Your dashboard, your way"

**Preview Text:**
Drag, drop, and see exactly what matters to you.

---

**Email Body:**

Hi {{FirstName}},

You've told us: the pre-built dashboards are useful, but they don't show exactly what YOU need to see.

We heard you. Today we're launching **Custom Dashboards**.

**Now you can:**

📊 **Build your own view** — Drag and drop widgets to create a dashboard that matches how you actually work

📈 **Choose your metrics** — Pick from 50+ widgets including custom metrics you've created

👥 **Share with your team** — Create role-specific dashboards for marketing, executives, or anyone who needs a quick overview

💾 **Save multiple dashboards** — Build different views for different purposes

**Getting started takes 2 minutes:**

1. Go to Dashboards → Create New
2. Drag the widgets you want
3. Arrange them your way
4. Save and you're done

[Build Your First Custom Dashboard →]

This has been our most requested feature. We're excited to finally get it in your hands.

Questions? Just reply to this email.

— The Clarity Team

P.S. We'd love to see what you build! Share your dashboard on Twitter/X and tag us @clarity—we'll feature the best ones.
```

**Word Count:** 198 words

---

### Email Version 2: Short & Direct

```
**Subject Line:** Custom Dashboards are live

**Email Body:**

Hi {{FirstName}},

Quick update: you can now build your own dashboards in Clarity.

→ Drag and drop widgets
→ Choose exactly what metrics to show
→ Share with your team
→ Save multiple views

It takes about 2 minutes to build your first one.

[Create Your Dashboard →]

— The Clarity Team
```

**Word Count:** 53 words

---

### Email Version 3: Story-Led

```
**Subject Line:** "I wish I could just see MY metrics"

**Email Body:**

Hi {{FirstName}},

That's what Sarah, a marketing director at an e-commerce brand, told us last month.

"Clarity's dashboards are great, but I spend half my time navigating to find the three numbers I actually care about."

We heard the same thing from dozens of you.

So we built Custom Dashboards.

Now you can create exactly the view you need:

• Your most important metrics, front and center
• Arranged exactly how you want them
• Shareable with your team
• Built in minutes, not hours

[Build Your Perfect Dashboard →]

Sarah already built hers. It took her 3 minutes. She called it "life-changing" (her words, not ours).

Your turn.

— The Clarity Team
```

**Word Count:** 118 words

---

## SECTION 3: BLOG POST

Full announcement for website/blog.

```
# Introducing Custom Dashboards: Your Metrics, Your Way

**TL;DR:** You can now build your own dashboards in Clarity with drag-and-drop widgets, custom metrics, and shareable views. Available to all paid plans starting today.

---

## The Problem We're Solving

Clarity has always provided pre-built dashboards to help you understand your e-commerce data. But we kept hearing the same feedback:

*"The dashboards are useful, but they don't show what I specifically need."*

*"I wish I could just see my top 5 metrics without clicking around."*

*"My CEO wants a different view than my marketing team."*

Different roles need different views. A CMO wants high-level revenue trends. A marketing manager wants campaign performance. An analyst wants granular data. One-size-fits-all dashboards don't fit anyone perfectly.

---

## The Solution: Custom Dashboards

Starting today, you can build exactly the dashboard you need.

### How It Works

**1. Create a New Dashboard**
Click "Dashboards" → "Create New" and give it a name.

**2. Drag and Drop Widgets**
Choose from 50+ widgets including:
- Revenue metrics (total, by channel, by product)
- Customer metrics (LTV, retention, cohorts)
- Marketing metrics (CAC, ROAS, attribution)
- Custom metrics you've created
- Charts, tables, and single-number displays

**3. Arrange Your Layout**
Drag widgets to rearrange. Resize them. Build the exact layout that works for you.

**4. Save and Share**
Save your dashboard and optionally share it with team members. They'll see the same view with their permission level.

---

## What You Can Build

Here are some dashboards our beta users created:

**Executive Overview**
- Total revenue (MTD and trend)
- Customer count
- Top 3 products
- Key alerts

**Marketing Performance**
- CAC by channel
- ROAS by campaign
- Email revenue
- Attribution breakdown

**Product Dashboard**
- Best sellers
- Inventory alerts
- Product LTV
- Category performance

**Morning Check-In**
- Yesterday's revenue
- Orders
- Site traffic
- Anything unusual

The possibilities are endless. Build what works for you.

---

## Key Features

✅ **50+ Widgets** — Every metric Clarity tracks, plus your custom metrics

✅ **Drag-and-Drop Builder** — No coding, no complexity. Just drag and arrange.

✅ **Multiple Dashboards** — Create as many as you need for different purposes

✅ **Team Sharing** — Share dashboards with specific team members or everyone

✅ **Auto-Refresh** — Data updates automatically so your view is always current

✅ **Mobile-Friendly** — Dashboards work on phone and tablet too

---

## Getting Started

Custom Dashboards are available now to all paid plans.

1. Log in to Clarity
2. Go to Dashboards → Create New
3. Start dragging widgets
4. Save and enjoy

[Build Your First Dashboard →]

Most users build their first dashboard in under 5 minutes.

---

## What's Next

This is just the beginning for Custom Dashboards. Coming soon:

- Dashboard templates to start faster
- Scheduled dashboard emails
- Dashboard embedding for external sharing
- More widget types

Have ideas? We're listening. [Share your feedback →]

---

## FAQs

**Is this included in my plan?**
Yes, Custom Dashboards are included in all paid plans at no extra cost.

**How many dashboards can I create?**
Unlimited.

**Can I still use the pre-built dashboards?**
Absolutely. They're not going anywhere. Custom Dashboards are in addition to what you already have.

**Can I share dashboards with people outside my organization?**
Not yet, but dashboard embedding is coming soon.

---

We're excited to see what you build. Questions? Reach out to support@clarity.com or reply to any of our emails.

Happy dashboarding,
**The Clarity Team**
```

**Word Count:** 612 words

---

## SECTION 4: SOCIAL POSTS

### Twitter/X Thread:

```
🚀 Big launch today: Custom Dashboards are live in Clarity.

You can now build exactly the dashboard you need. Here's what that means:

🧵 (1/5)

---

The problem: Our pre-built dashboards were useful, but everyone wanted something different.

CMOs want high-level trends.
Marketers want campaign data.
Analysts want granular details.

One dashboard can't serve everyone.

(2/5)

---

The solution: Build your own.

→ 50+ widgets to choose from
→ Drag-and-drop builder
→ Save multiple dashboards
→ Share with your team

(3/5)

---

This was our #1 most requested feature.

We've been testing it with beta users for 2 months. The feedback:

"Finally!"
"Life-changing."
"Why did this take so long?" (fair)

(4/5)

---

Custom Dashboards are live now for all paid plans.

Build your first one: [link]

Show us what you create—we'll retweet the best ones.

(5/5)
```

---

### Single Tweet:

```
🚀 Just launched: Custom Dashboards in Clarity

Build exactly the view you need:
→ Drag-and-drop widgets
→ Choose your metrics
→ Share with your team

Our most requested feature is finally here.

Try it: [link]
```

**Character Count:** 229

---

### LinkedIn Post:

```
Excited to share our biggest feature launch this quarter: Custom Dashboards 🚀

The backstory:

For months, our users told us the same thing: "Clarity's dashboards are great, but I wish I could build my own view."

Different roles need different data:
• CMOs want high-level trends
• Marketing managers want campaign performance
• Analysts want granular details

One-size-fits-all doesn't fit anyone perfectly.

So we built Custom Dashboards:

✅ 50+ drag-and-drop widgets
✅ Build exactly what you need
✅ Share with your team
✅ Save multiple views

This was our #1 requested feature. We've been testing with beta users for 2 months and the feedback has been incredible.

It's live now for all paid plans.

What dashboard would YOU build first? 👇
```

**Word Count:** 124 words

---

### Short Announcement (Any Platform):

```
🚀 Custom Dashboards are here.

Build exactly the view you need. Drag, drop, done.

Our most requested feature is finally live → [link]
```

**Character Count:** 136

---

## SECTION 5: IN-APP ANNOUNCEMENTS

### In-App Modal (Primary):

```
✨ **New: Custom Dashboards**

Build exactly the dashboard you need:

• Drag and drop 50+ widgets
• Arrange your perfect layout
• Share with your team

Most users build their first in under 5 minutes.

[Build My Dashboard →]  [Maybe Later]
```

**Word Count:** 42 words

---

### In-App Banner:

```
🎉 New: Create your own dashboards with drag-and-drop widgets. [Try it →]
```

**Character Count:** 76

---

### In-App Tooltip (On Dashboards Page):

```
**✨ New: Build Your Own**

Click "Create New" to build a custom dashboard with exactly the metrics you want.

[Got it]
```

**Word Count:** 22 words

---

### Empty State (When No Custom Dashboards):

```
**No Custom Dashboards Yet**

Create your own dashboard with exactly the metrics that matter to you.

Drag and drop from 50+ widgets. Takes about 5 minutes.

[Create Your First Dashboard →]
```

**Word Count:** 34 words

---

## SECTION 6: WEBSITE FEATURE SECTION

For features page or homepage.

```
## Custom Dashboards

**Your metrics. Your way.**

Stop switching between views to find what you need. Build a personalized dashboard with exactly the metrics that matter to you.

**What you can do:**
→ Drag and drop from 50+ widgets
→ Create multiple dashboards for different purposes
→ Share with team members
→ Access on mobile

**Built for how you work:**
CMOs get executive overviews. Marketers get campaign data. Analysts get granular details. Everyone gets exactly what they need.

[See It In Action →]
```

**Word Count:** 83 words

---

## SECTION 7: INTERNAL ANNOUNCEMENT

For team/company communication.

```
**Subject:** 🚀 Custom Dashboards Launch Today

Team,

Custom Dashboards goes live today at 10am PT.

**What it is:**
Users can now build their own dashboards with drag-and-drop widgets.

**Why it matters:**
This has been our #1 requested feature for 8 months. It should significantly improve engagement and reduce "dashboard doesn't fit my needs" churn.

**Talking points:**
- 50+ widgets available
- Build in minutes, no technical skill needed
- Save and share with team
- Included in all paid plans

**Resources:**
- Blog post: [link]
- Help article: [link]
- Demo video: [link]
- FAQ: [link]

**Questions?**
Ping me or check #custom-dashboards in Slack.

Let's have a great launch!
—Sarah
```

**Word Count:** 113 words

---

## ANNOUNCEMENT FORMULAS

### Formula 1: Problem-Solution-CTA

```
**The problem:** [What users struggled with]
**The solution:** [What you built]
**CTA:** [How to start using it]
```

---

### Formula 2: You Asked, We Built

```
**You asked for:** [The request]
**We built:** [What you delivered]
**Now you can:** [Key capabilities]
**Get started:** [CTA]
```

---

### Formula 3: What + Why + How

```
**What:** [Feature name and one-line description]
**Why:** [Why it matters / problem it solves]
**How:** [How to use it / get started]
```

---

### Formula 4: Before/After

```
**Before:** [The old/painful way]
**After:** [The new/better way]
**Try it:** [CTA]
```

---

## ANNOUNCEMENT BY FEATURE TYPE

### Major Feature (Like Custom Dashboards):

```
- Full email announcement
- Dedicated blog post
- Social media campaign (multiple posts)
- In-app modal
- Website update
- Internal announcement
- Maybe: webinar, video
```

### Medium Feature (Enhancement):

```
- Email mention (with other updates)
- Blog section (in release notes)
- Single social post
- In-app banner or tooltip
```

### Small Feature (Improvement):

```
- Release notes mention
- In-app tooltip
- Help article update
```

---

## DRIVING ADOPTION: BEYOND ANNOUNCEMENT

### Week 1: Launch
```
- Email announcement
- Blog post
- Social posts
- In-app modal
```

### Week 2: Education
```
- How-to video
- Tips & tricks email
- Use case examples
```

### Week 3: Social Proof
```
- User examples/testimonials
- "See how X uses..." content
- Community highlights
```

### Week 4+: Ongoing
```
- Help doc improvements
- Feature in onboarding
- Sales enablement
```

---

## COMMON FEATURE ANNOUNCEMENT MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Feature-focused, not benefit-focused | Users don't care | Lead with why it matters |
| Too technical | Users don't understand | Write for users, not engineers |
| No clear CTA | No action taken | Always include next step |
| Same message everywhere | Missed optimization | Tailor to each channel |
| Announce and forget | Low adoption | Plan multi-week campaign |
| Burying the announcement | Nobody sees it | Make it prominent |
| No visuals | Less engaging | Add screenshots, GIFs, video |
| Missing from onboarding | New users miss it | Update onboarding flow |
| No internal enablement | Team can't explain it | Brief support, sales, CS |
| Forgetting mobile | Bad experience | Test all channels on mobile |

---

## FEATURE ANNOUNCEMENT CHECKLIST

### Pre-Launch:
- [ ] Feature name finalized
- [ ] Key benefits identified (3-5)
- [ ] Target users defined
- [ ] Availability/pricing confirmed
- [ ] Help documentation ready
- [ ] Internal team briefed

### Content:
- [ ] Headlines/hooks (multiple versions)
- [ ] Email announcement
- [ ] Blog post (if major feature)
- [ ] Social posts (per platform)
- [ ] In-app announcement
- [ ] Website feature section

### Distribution:
- [ ] Email scheduled
- [ ] Blog published
- [ ] Social posts scheduled
- [ ] In-app enabled
- [ ] Website updated
- [ ] Help center updated

### Post-Launch:
- [ ] Monitor adoption metrics
- [ ] Collect feedback
- [ ] Plan follow-up content
- [ ] Update onboarding if needed
- [ ] Sales/CS enablement

### Each Piece Should:
- [ ] Lead with benefit, not feature
- [ ] Be written for users, not developers
- [ ] Include clear CTA
- [ ] Be appropriate length for channel
- [ ] Match brand voice
- [ ] Include visuals where possible