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# Keyword Strategy: Project Management Software for Small Teams ## Executive Summary This keyword strategy targets small business owners and team leads searching for affordable, easy-to-use project management solutions. The approach focuses on bottom-funnel commercial keywords for quick wins while building topical authority through educational content clusters. --- ## Primary Keywords (High Priority) These are your money keywords—high commercial intent, directly tied to conversions. | Keyword | Search Intent | Difficulty | Priority | Content Type | |---------|---------------|------------|----------|---------------| | best project management software for small teams | Commercial | Medium | 1 | Comparison/Listicle | | simple project management tools | Commercial | Low | 2 | Product Page | | affordable project management software | Commercial | Medium | 3 | Comparison | | project management for startups | Commercial | Low | 4 | Landing Page | | team task management app | Commercial | Medium | 5 | Product Page | --- ## Content Cluster 1: "Choosing Project Management Software" **Pillar Page:** The Complete Guide to Choosing Project Management Software for Small Teams ### Supporting Content: | Topic | Keyword Target | Intent | Word Count | |-------|----------------|--------|------------| | Free vs Paid PM Tools | free project management software worth it | Informational | 1,500 | | PM Software Features Checklist | project management features small business | Informational | 1,200 | | Asana vs Monday vs Trello | asana vs monday for small teams | Commercial | 2,000 | | Migration Guide | how to switch project management tools | Informational | 1,800 | | ROI Calculator | project management software ROI | Informational | 1,000 | **Internal Linking Strategy:** - All supporting content links to pillar page - Pillar page links out to each supporting article - Product pages linked from commercial-intent articles --- ## Content Cluster 2: "Small Team Productivity" **Pillar Page:** The Small Team Productivity Playbook: Systems That Scale ### Supporting Content: | Topic | Keyword Target | Intent | Word Count | |-------|----------------|--------|------------| | Remote Team Management | managing remote team effectively | Informational | 1,800 | | Task Prioritization | how to prioritize tasks small team | Informational | 1,200 | | Meeting Efficiency | reduce meetings increase productivity | Informational | 1,000 | | Team Communication | team communication best practices | Informational | 1,500 | | Workflow Automation | automate team workflows | Informational | 1,400 | --- ## Long-Tail Opportunities Low competition keywords for quick ranking wins: | Keyword | Monthly Volume | Difficulty | Content Angle | |---------|----------------|------------|---------------| | project management for 5 person team | 150 | Low | Specific guide | | best pm tool for creative agencies | 200 | Low | Industry-specific | | project management without login | 100 | Very Low | Feature comparison | | kanban vs list view project management | 180 | Low | Educational | | project management for non-technical teams | 120 | Low | Audience-specific | --- ## Search Intent Breakdown ### Informational (40% of strategy) - Target: Top-of-funnel awareness - Goal: Build authority and capture email leads - Examples: How-to guides, comparisons, best practices ### Commercial Investigation (35% of strategy) - Target: Middle-of-funnel consideration - Goal: Position product as solution - Examples: Tool comparisons, reviews, alternatives to X ### Transactional (25% of strategy) - Target: Bottom-of-funnel conversion - Goal: Drive signups and trials - Examples: Pricing pages, free trial CTAs, demo requests --- ## 90-Day Execution Roadmap ### Month 1: Foundation - Week 1-2: Publish pillar page for Cluster 1 - Week 3-4: Publish 3 supporting articles for Cluster 1 - Quick win: Target 2 long-tail keywords with dedicated posts ### Month 2: Expansion - Week 1-2: Publish pillar page for Cluster 2 - Week 3-4: Publish 3 supporting articles for Cluster 2 - Optimization: Update and interlink Month 1 content ### Month 3: Optimization & Scale - Week 1-2: Publish remaining supporting content - Week 3: Audit rankings, identify quick improvement opportunities - Week 4: Plan next quarter based on performance data --- ## Competitor Gap Analysis Keywords your competitors rank for that you should target: | Keyword | Top Competitor | Their Position | Opportunity | |---------|----------------|----------------|-------------| | project management for consultants | Competitor A | #4 | Create better guide | | simple task manager for teams | Competitor B | #7 | Target with product page | | project management no learning curve | None ranking well | - | First mover advantage | --- ## Next Steps 1. **Validate volume estimates** with your preferred keyword tool (Ahrefs, SEMrush, Ubersuggest) 2. **Prioritize based on business goals** - adjust if conversions matter more than traffic 3. **Create content briefs** for top 5 priority keywords 4. **Set up rank tracking** for all target keywords 5. **Schedule content production** based on 90-day roadmap
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