# Meta/Facebook Ads - Complete Ad Copy Set

**BUSINESS:**
Clarity Analytics

**PRODUCT/SERVICE:**
AI-powered analytics platform for e-commerce brands

**TARGET AUDIENCE:**
E-commerce brand owners ($1M-$10M revenue) frustrated with analytics

**MAIN PAIN POINT:**
Drowning in data dashboards but still making decisions based on gut feeling

**KEY BENEFIT:**
Plain-English insights that tell you exactly what to do

**OFFER:**
14-day free trial, no credit card required

**AWARENESS LEVEL:**
Problem-aware (know they struggle with data, don't know solution exists)

---

## UNDERSTANDING META AD COPY

### Character Limits & Display:

| Element | Limit | Visible Without "See More" |
|---------|-------|---------------------------|
| Primary Text | 1,000 chars | ~125 characters |
| Headline | 255 chars | ~27-40 characters |
| Description | 255 chars | ~27-30 characters |

**Critical Insight:** Only ~125 characters of primary text show before "See More." Your hook MUST be in those first 125 characters.

### Ad Structure:

```
[PRIMARY TEXT - Hook + Body + CTA]
         ↓
    [CREATIVE]
         ↓
[HEADLINE]  [DESCRIPTION]  [CTA BUTTON]
```

---

## SECTION 1: HOOKS (First 1-2 Lines)

The hook is everything. If the first line does not stop the scroll, nothing else matters.

### Hook Type 1: Question Hooks

```
1. "Spending hours in dashboards and still guessing what to do next?"
   [64 characters]

2. "What if your analytics actually told you what to DO?"
   [52 characters]

3. "Ever feel like you're drowning in e-commerce data?"
   [51 characters]

4. "Know you should be more data-driven but have no idea where to start?"
   [69 characters]
```

**Why These Work:**
- Questions create mental engagement
- Specific to target audience pain
- Reader thinks "yes, that's me"

---

### Hook Type 2: Bold Statement Hooks

```
5. "Most e-commerce analytics are built for data scientists. Yours doesn't have to be."
   [84 characters]

6. "We built an analytics tool for people who hate analytics."
   [58 characters]

7. "Google Analytics shows you what happened. We tell you what to DO about it."
   [75 characters]

8. "Your data is trying to tell you something. You just can't understand it. Yet."
   [78 characters]
```

**Why These Work:**
- Creates curiosity
- Establishes differentiation
- Challenges assumptions

---

### Hook Type 3: Number/Stat Hooks

```
9. "500+ e-commerce brands stopped guessing and started growing. Here's how:"
   [73 characters]

10. "The average Clarity user finds $47,000 in missed revenue in month one."
    [71 characters]

11. "From 10 hours/week on analytics to 30 minutes. And better decisions."
    [69 characters]

12. "23% average revenue increase. Zero data science required."
    [58 characters]
```

**Why These Work:**
- Numbers are specific and credible
- Implies proof/results
- Creates FOMO

---

### Hook Type 4: Story/Scenario Hooks

```
13. "Last month, one of our users found a single insight worth $12,000. It took 3 minutes."
    [86 characters]

14. "When Sarah's sales dropped 30%, she spent 6 hours in dashboards. Found nothing. Then she tried this:"
    [100 characters]

15. "I used to spend my Sundays doing analytics. Now I spend 20 minutes on Monday. Here's why:"
    [90 characters]
```

**Why These Work:**
- Stories are engaging
- Creates curiosity ("then what happened?")
- Relatable scenarios

---

### Hook Type 5: "This vs. That" Hooks

```
16. "Traditional analytics: Charts, confusion, guessing.
Clarity: Plain English, clear actions, results."
    [101 characters]

17. "Before: 10 hours/week staring at dashboards.
After: 30 minutes and actually knowing what to do."
    [96 characters]
```

**Why These Work:**
- Visual contrast
- Before/after is compelling
- Easy to understand quickly

---

## SECTION 2: PRIMARY TEXT (Full Ad Copy)

Complete ad copy with hook + body + CTA.

### Ad 1: Problem-Aware (Cold Audience)

```
Spending hours in dashboards and still guessing what to do next?

You're not alone. Most e-commerce analytics tools were built for data scientists—not founders and marketers who just need answers.

That's why we built Clarity.

Clarity connects to your Shopify, Google Analytics, and ad platforms, then uses AI to analyze everything. But here's what makes us different:

We don't show you charts. We tell you what's happening in plain English—and exactly what to do about it.

→ "Customers who buy X are 3x more likely to buy Y. Consider bundling them."
→ "Your email revenue is up 40%. Your ad ROAS is down. Shift budget."
→ "These 200 customers are about to churn. Here's how to save them."

No data science degree required. No more guessing.

500+ e-commerce brands already use Clarity to turn data confusion into revenue growth.

🎁 Try free for 14 days. No credit card needed.

Click below to see what your data is trying to tell you.
```

**Word Count:** 175 words

**Why This Works:**
- Hook addresses main pain point
- Empathizes ("You're not alone")
- Clear differentiation (plain English)
- Specific examples of insights
- Social proof (500+ brands)
- Low-friction offer (free, no CC)
- Clear CTA

---

### Ad 2: Solution-Aware (Warm Audience)

```
What if your analytics actually told you what to DO?

Most tools show you what happened. Clarity tells you what to do about it.

Every insight comes in plain English with a specific recommendation:

✅ "Your repeat purchase rate is 23%. Here are 3 ways to improve it."
✅ "Product A customers have 4x higher LTV. Target more of them."
✅ "Your best email sends on Tuesday 10am. Reschedule your campaigns."

No dashboards to configure. No reports to build. No analyst to hire.

Just clear actions, delivered weekly.

→ Connects to Shopify, GA, Facebook, Klaviyo (one click)
→ First insights in 24 hours
→ Setup takes 5 minutes

Join 500+ e-commerce brands who stopped guessing.

🎁 Free 14-day trial. No credit card required.

See your first insight tomorrow. Link below.
```

**Word Count:** 138 words

---

### Ad 3: Social Proof Focus

```
"Clarity paid for itself in the first week."

That's what Sarah from Bloom Beauty told us after finding $12,000 in missed revenue opportunities—in her first 3 days.

She's not alone:

⭐ "Finally, analytics I actually understand." — Marcus, Heritage Goods
⭐ "Went from 10 hours/week on data to 30 minutes." — Elena, NutriFit
⭐ "Like having a data scientist, without the $150K salary." — James, GearFlow

Clarity uses AI to analyze your e-commerce data and tell you what to do next—in plain English.

No dashboards. No confusion. Just clear actions.

500+ brands. $47M pipeline generated. 23% average revenue increase.

🎁 Try free for 14 days. See why 4.9/5 customers recommend us.

Link below to start.
```

**Word Count:** 127 words

---

### Ad 4: Direct Response (BOFU)

```
🎁 Free for 14 days. No credit card. Setup in 5 minutes.

Clarity is the analytics tool that tells you what to DO—not just what happened.

Plain-English insights. Specific recommendations. Zero data skills needed.

✅ Connect Shopify, GA, Facebook Ads in one click
✅ AI analyzes your data overnight
✅ Wake up to actionable insights tomorrow

500+ e-commerce brands already use Clarity.

Your first insight is waiting.

👇 Click to start your free trial.
```

**Word Count:** 74 words

---

### Ad 5: Carousel Ad (Card Copy)

```
**Card 1 (Hook):**
Tired of analytics you don't understand?

There's a better way.

**Card 2 (Problem):**
Most tools show confusing charts.

You need ANSWERS.

**Card 3 (Solution):**
Clarity tells you what to do.

In plain English.

**Card 4 (Proof):**
500+ e-commerce brands.
23% avg revenue increase.

**Card 5 (CTA):**
Free 14-day trial.
No credit card needed.

Try it now →
```

---

### Ad 6: Story Ad / Reel Copy

```
**Frame 1 (Hook - 2 sec):**
"I used to spend HOURS on analytics..."

**Frame 2 (Problem - 3 sec):**
"Dashboards everywhere. Answers nowhere."

**Frame 3 (Solution - 3 sec):**
"Then I found Clarity."

**Frame 4 (Demo - 5 sec):**
"Now I get insights like THIS..."
[Show insight example]

**Frame 5 (Result - 3 sec):**
"30 minutes/week. Better decisions."

**Frame 6 (CTA - 2 sec):**
"Free trial. Link in bio."
```

---

## SECTION 3: HEADLINES

Short, punchy—reinforces the message.

### Headlines (27-40 chars visible):

```
1. Analytics That Make Sense
   [26 characters]

2. Finally Understand Your Data
   [28 characters]

3. Stop Guessing, Start Growing
   [28 characters]

4. Data in Plain English
   [21 characters]

5. Know What To Do Next
   [20 characters]

6. Try Free for 14 Days
   [20 characters]

7. 500+ Brands Trust Clarity
   [25 characters]

8. No Data Science Needed
   [22 characters]

9. Setup in 5 Minutes
   [18 characters]

10. See Your First Insight
    [22 characters]
```

---

## SECTION 4: DESCRIPTIONS

Supports headline with detail/offer.

### Descriptions (27-30 chars visible):

```
1. No credit card required
   [24 characters]

2. Free 14-day trial
   [17 characters]

3. Join 500+ e-commerce brands
   [27 characters]

4. Plain-English insights
   [22 characters]

5. AI-powered recommendations
   [25 characters]

6. See insights tomorrow
   [21 characters]
```

---

## SECTION 5: CTA BUTTONS

Choose based on objective:

| CTA Button | Best For |
|------------|----------|
| Learn More | Awareness, consideration |
| Sign Up | Free trials, newsletters |
| Shop Now | E-commerce purchases |
| Get Offer | Promotions, discounts |
| Book Now | Appointments, demos |
| Download | Apps, lead magnets |
| Get Quote | Services, B2B |
| Contact Us | High-touch sales |

**For Clarity:** "Sign Up" or "Learn More"

---

## HOOK FORMULAS

### Formula 1: Pain Question
```
[Describe their pain in question form]?
```
*Example: Spending hours on analytics and still guessing?*

### Formula 2: What If
```
What if [desired outcome] was [surprisingly easy]?
```
*Example: What if understanding your data was actually easy?*

### Formula 3: Stop/Start
```
Stop [pain]. Start [gain].
```
*Example: Stop guessing. Start growing.*

### Formula 4: Number + Result
```
[Number] [audience] [achieved result]. Here's how:
```
*Example: 500+ brands stopped guessing. Here's how:*

### Formula 5: Story Tease
```
[Person] [had problem]. Then [something happened]:
```
*Example: Sarah spent 6 hours in dashboards. Found nothing. Then she tried this:*

### Formula 6: Comparison
```
[Old way]: [Pain].
[New way]: [Benefit].
```
*Example: Old way: Confusing charts. New way: Plain English.*

### Formula 7: Bold Claim
```
[Surprising/contrarian statement about your category]
```
*Example: Most analytics tools are built for data scientists. Yours doesn't have to be.*

### Formula 8: This Is For You If
```
This is for you if [specific situation they're in]
```
*Example: This is for you if you're drowning in data but starving for insights.*

---

## PRIMARY TEXT FORMULAS

### Formula 1: PAS (Problem-Agitate-Solution)
```
[Hook: State the problem]
[Agitate: Make it worse/relatable]
[Solution: Introduce your offer]
[Proof: Social proof or results]
[CTA: Tell them what to do]
```

### Formula 2: AIDA (Attention-Interest-Desire-Action)
```
[Attention: Hook that stops scroll]
[Interest: Explain what you offer]
[Desire: Benefits and results]
[Action: Clear CTA with offer]
```

### Formula 3: Before-After-Bridge
```
[Before: Their current painful state]
[After: The dream outcome]
[Bridge: Your product/offer connects them]
```

### Formula 4: Social Proof Lead
```
[Testimonial or result as hook]
[Explain what product does]
[More proof points]
[CTA with offer]
```

---

## AD COPY BY AWARENESS LEVEL

### Unaware (Cold):
```
Focus: Education + pain identification
Hook: Describe their symptoms
Body: Help them understand the problem
CTA: Soft (Learn more, See how)
```

### Problem-Aware:
```
Focus: Agitate problem + introduce solution category
Hook: Name their pain directly
Body: Show you understand, hint at solution
CTA: Medium (Discover, Find out)
```

### Solution-Aware:
```
Focus: Differentiation + why you're better
Hook: Compare old vs. new way
Body: Explain your unique approach
CTA: Direct (Try free, Get started)
```

### Product-Aware:
```
Focus: Overcome objections + offer
Hook: Social proof or specific benefit
Body: Handle objections, stack value
CTA: Strong (Sign up now, Start free trial)
```

### Most Aware (Retargeting):
```
Focus: Urgency + best offer
Hook: Reminder + incentive
Body: Minimal—they know you
CTA: Strongest (Buy now, Claim offer)
```

---

## AD COPY BY FORMAT

### Single Image Ad:
```
- Longer primary text OK (150-200 words)
- Hook must be in first 125 chars
- Headline supports image message
- Description adds detail/offer
```

### Video Ad:
```
- Shorter primary text (50-100 words)
- Hook summarizes video
- Primary text for non-video viewers
- CTA matches video ending
```

### Carousel Ad:
```
- Short primary text (hook + overview)
- Each card has its own headline
- Story across cards OR standalone cards
- Final card = strongest CTA
```

### Stories/Reels:
```
- Very short copy (fits on screen)
- Hook in first frame (text on creative)
- CTA clear and visible
- "Swipe up" / "Tap to learn more"
```

---

## AD COPY BY INDUSTRY

### E-commerce (Product):
```
Hooks:
• "Still wearing [old solution]?"
• "POV: You just found your new favorite [product]"
• "[X] sold. [Y] 5-star reviews. What are you waiting for?"

CTAs: Shop Now, Get Yours, See Collection
```

### SaaS:
```
Hooks:
• "What if [task] was actually easy?"
• "Stop wasting time on [manual process]"
• "[Number] companies switched to [product]. Here's why:"

CTAs: Start Free Trial, Book Demo, Try Free
```

### Course/Info Product:
```
Hooks:
• "I made [result] with this simple [method]"
• "The [topic] advice no one tells you:"
• "[Number] students learned to [outcome]. You're next."

CTAs: Enroll Now, Join Today, Get Access
```

### Local Business:
```
Hooks:
• "[City]'s best-kept secret for [service]"
• "Looking for [service] in [city]?"
• "Why [number] [city] residents choose us for [service]"

CTAs: Book Now, Call Today, Get Quote
```

---

## COMMON META AD MISTAKES

| Mistake | Impact | Fix |
|---------|--------|-----|
| Weak hook | Scroll past | First line must stop thumbs |
| Too long before value | Drop-off | Get to point in first 3 lines |
| Generic copy | Blends in | Be specific to your audience |
| No social proof | Less trust | Add numbers, testimonials |
| Unclear CTA | Low clicks | Tell them exactly what to do |
| Not matching creative | Confusion | Copy and image tell same story |
| All features, no benefits | So what? | Focus on outcomes |
| One ad for all audiences | Low relevance | Different copy per awareness |
| Ignoring mobile | Bad experience | 95% on mobile—test there |
| No offer | No urgency | Give reason to act now |

---

## TESTING STRATEGY

### What to Test (Priority Order):

```
1. Hooks (biggest impact)
2. Offers (second biggest)
3. Primary text length/style
4. Headlines
5. CTA buttons
```

### Test Structure:

```
**Test 1: Hook Test**
- Same body, same creative
- 3-5 different hooks
- Find winning hook

**Test 2: Body Test**
- Winning hook
- 3 different body approaches
- Find winning combination

**Test 3: Offer Test**
- Winning hook + body
- Different offers/CTAs
- Find highest converter
```

---

## META AD CHECKLIST

### Hook:
- [ ] Stops the scroll (would YOU stop?)
- [ ] Specific to target audience
- [ ] Within first 125 characters
- [ ] Creates curiosity or recognition

### Primary Text:
- [ ] Hook delivers on promise
- [ ] Benefits clear (not just features)
- [ ] Social proof included
- [ ] Objections addressed
- [ ] Clear CTA at end
- [ ] Formatted for readability (line breaks, emojis)

### Headline:
- [ ] Under 40 characters (27 ideal)
- [ ] Reinforces main message
- [ ] Works with creative

### Description:
- [ ] Under 30 characters
- [ ] Adds value (offer, proof, or benefit)

### Overall:
- [ ] Matches awareness level of audience
- [ ] Matches creative message
- [ ] CTA button appropriate
- [ ] Mobile-friendly
- [ ] Compliant with Meta policies
- [ ] Multiple versions for testing