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# Podcast Description **PODCAST NAME:** The Startup Playbook **PODCAST TOPIC:** Practical advice for first-time founders building startups from idea to Series A **HOST(S):** Sarah Chen (3x founder, 2 exits) and Mike Rodriguez (former VC at Sequoia) **FORMAT:** Weekly episodes, mix of founder interviews and tactical deep-dives **TARGET LISTENER:** First-time founders, aspiring entrepreneurs, early startup employees **EPISODE LENGTH:** 45-60 minutes **UNIQUE ANGLE:** Real talk from people who have done it—no theory, no hype, just what actually works --- ## MAIN SHOW DESCRIPTION ### Version 1: Story + Value (Recommended) ``` Building a startup is hard. The advice out there? Most of it is useless—written by people who have never actually done it. The Startup Playbook is different. Hosted by Sarah Chen (3x founder, 2 exits) and Mike Rodriguez (former Sequoia VC), we share the real playbook for building startups that work. No theory. No hype. Just practical advice from people who have been in the trenches. Every week, we bring you: → Tactical deep-dives on fundraising, hiring, product, and growth → Honest interviews with founders who share what actually happened (not the PR version) → Frameworks and templates you can use immediately → The mistakes we made so you do not have to Whether you are working on your first startup or thinking about taking the leap, this podcast gives you the playbook nobody else will share. New episodes every Tuesday. Subscribe now and join 50,000+ founders building smarter. ``` **Character Count:** 896 **Word Count:** 150 **Why This Works:** - **Problem hook** (advice is useless) - **Credibility** (3x founder, Sequoia VC) - **Clear value** (practical, real, no hype) - **Specific benefits** listed - **Schedule** (every Tuesday) - **Social proof** (50,000+ founders) - **CTA** (subscribe now) --- ### Version 2: Concise + Punchy ``` Real startup advice from people who have actually built startups. Sarah Chen (3x founder, 2 exits) and Mike Rodriguez (former Sequoia VC) share the playbook for building companies that work—fundraising, hiring, product, growth, and everything in between. No theory. No fluff. Just what actually works. New episodes every Tuesday. Subscribe and build smarter. ``` **Character Count:** 365 **Word Count:** 58 **Why This Works:** - **Gets to point fast** - **Credibility upfront** - **Topics covered** - **Differentiator clear** (no theory) - **CTA included** **Best for:** Platforms with shorter display or secondary descriptions --- ### Version 3: SEO-Optimized ``` The Startup Playbook is a weekly podcast for first-time founders and aspiring entrepreneurs who want practical, actionable advice on building startups. Hosted by Sarah Chen, a 3-time founder with 2 successful exits, and Mike Rodriguez, former venture capitalist at Sequoia Capital, each episode delivers real-world insights on: • Startup fundraising and pitching investors • Hiring your first employees and building culture • Product development and finding product-market fit • Growth strategies and customer acquisition • Leadership, management, and founder psychology Featuring interviews with successful founders from companies like Stripe, Airbnb, Notion, and more—plus tactical deep-dives you can apply immediately. If you are building a startup, thinking about starting a company, or working at an early-stage company, The Startup Playbook gives you the honest, practical advice that actually moves the needle. New episodes release every Tuesday. Subscribe on Apple Podcasts, Spotify, or wherever you listen. ``` **Character Count:** 924 **Word Count:** 147 **Why This Works:** - **Keyword-rich** (startup, founder, entrepreneur, fundraising, etc.) - **Topics explicit** (helps search matching) - **Name-drops** (Stripe, Airbnb, Notion = authority) - **All platforms mentioned** - **Natural language** (not keyword-stuffed) --- ## PLATFORM-SPECIFIC VERSIONS ### Apple Podcasts Description **Limit:** 4,000 characters **Display:** First ~150 characters shown in search, full description on show page ``` Building a startup is hard. The advice out there? Most of it is useless—written by people who have never actually done it. The Startup Playbook is different. Hosted by Sarah Chen (3x founder, 2 exits) and Mike Rodriguez (former Sequoia VC), we share the real playbook for building startups that work. No theory. No hype. Just practical advice from people who have been in the trenches. EVERY WEEK YOU GET: → Tactical deep-dives on fundraising, hiring, product, and growth → Honest interviews with founders who share what actually happened → Frameworks and templates you can use immediately → The mistakes we made so you do not have to TOPICS WE COVER: • Raising your first round (angels, pre-seed, seed) • Pitching investors and building relationships with VCs • Hiring your first 10 employees • Finding product-market fit • Growth strategies that actually work • Managing co-founder relationships • Founder mental health and avoiding burnout FEATURED GUESTS INCLUDE: Founders and executives from Stripe, Airbnb, Notion, Figma, Linear, and more—sharing the real stories behind their success. WHO THIS IS FOR: First-time founders, aspiring entrepreneurs, and anyone at an early-stage startup who wants practical, honest advice from people who have done it. New episodes every Tuesday. Follow @startupplaybook on Twitter for clips and updates. ``` **Character Count:** 1,284 --- ### Spotify Description **Limit:** 500 characters display (can be longer) **Display:** First ~160 characters shown in browse, expandable ``` Real startup advice from founders who have actually built companies. Sarah Chen (3x founder, 2 exits) and Mike Rodriguez (ex-Sequoia VC) share tactical insights on fundraising, hiring, product, and growth. No theory—just what works. Featuring interviews with founders from Stripe, Airbnb, Notion, and more. New episodes every Tuesday. Subscribe and build smarter. ``` **Character Count:** 381 --- ### YouTube/Video Description ``` The Startup Playbook — Real advice for first-time founders. Hosted by Sarah Chen (3x founder) and Mike Rodriguez (ex-Sequoia VC). New episodes every Tuesday. 🔔 Subscribe and turn on notifications: [CHANNEL LINK] 📧 Newsletter with show notes: [NEWSLETTER LINK] 🐦 Follow us: [TWITTER LINK] — Timestamps: [Add per episode] — About The Startup Playbook: We share the real playbook for building startups—fundraising, hiring, product, growth, and everything in between. No theory, no hype, just practical advice from people who have been in the trenches. #startup #entrepreneur #founder #business #venturecapital ``` **Character Count:** 582 --- ## SHORT DESCRIPTIONS For social bios, directories, and limited character fields. ### Ultra-Short (Under 100 characters) ``` Real startup advice from founders who have actually done it. New episodes Tuesdays. ``` **Characters:** 84 ### Short (Under 160 characters) ``` Practical startup advice from Sarah Chen (3x founder) and Mike Rodriguez (ex-Sequoia VC). Fundraising, hiring, product, growth. No theory—just what works. ``` **Characters:** 156 ### Tweet-Length (Under 280 characters) ``` The Startup Playbook: Real advice for first-time founders from people who have actually built companies. Hosted by @sarahchen (3x founder, 2 exits) and @mikerodriguez (ex-Sequoia). New episodes every Tuesday. Subscribe wherever you listen to podcasts. ``` **Characters:** 268 --- ## PODCAST TAGLINE OPTIONS One-line descriptions that capture your show: ``` 1. "Real startup advice from people who have actually done it" 2. "The playbook for first-time founders" 3. "No theory. No hype. Just what actually works." 4. "Practical advice for building startups that matter" 5. "From idea to Series A—the honest playbook" ``` **Recommended:** Option 1 (clear differentiator) or Option 3 (memorable, punchy) --- ## KEYWORD STRATEGY ### Primary Keywords (Include in description): ``` • Startup • Founder • Entrepreneur • Fundraising • Venture capital • Business ``` ### Secondary Keywords (Include where natural): ``` • First-time founder • Seed funding • Product-market fit • Hiring • Growth • Startup advice • Building a company • Series A ``` ### Long-Tail Phrases: ``` • "How to raise seed funding" • "Startup advice for beginners" • "First-time founder tips" • "How to find product-market fit" • "Startup hiring advice" ``` ### Keyword Placement: ``` 1. First sentence (most important) 2. Benefits list 3. Topics covered section 4. Who this is for section 5. Naturally throughout ``` **Warning:** Do not keyword-stuff. Write for humans first, search second. --- ## DESCRIPTION STRUCTURE ### Recommended Format: ``` [HOOK — 1-2 sentences that grab attention] [WHAT IT IS — Brief show description] [HOST CREDIBILITY — Who hosts and why listen to them] [WHAT YOU GET — Bullet list of value] [TOPICS COVERED — Keywords + specifics] [WHO IT IS FOR — Target listener] [SCHEDULE — When new episodes release] [CTA — Subscribe, follow, etc.] ``` --- ## PLATFORM COMPARISON | Platform | Character Limit | Display Limit | Tips | |----------|-----------------|---------------|------| | Apple Podcasts | 4,000 | ~150 in search | Front-load key info | | Spotify | Unlimited | ~160 in browse | Concise first paragraph | | Google Podcasts | 1,000 | ~150 | Keyword-focused | | YouTube | 5,000 | ~100 in search | Add timestamps, links | | Amazon Music | 4,000 | ~200 | Similar to Apple | | Pocket Casts | Unlimited | Varies | Full description OK | --- ## HOST BIO TEMPLATE ``` [NAME] is [ROLE/TITLE] with [CREDIBILITY POINT]. [RELEVANT EXPERIENCE]. [PERSONAL TOUCH OR MISSION]. ``` ### Example - Sarah: ``` Sarah Chen is a 3x startup founder with 2 successful exits. She built and sold her first company at 26, and has raised over $50M in venture funding across her startups. Now she helps first-time founders skip the mistakes she made. ``` ### Example - Mike: ``` Mike Rodriguez spent 8 years as a partner at Sequoia Capital, where he invested in 30+ startups including [Notable Company]. He has seen thousands of pitches and knows what separates funded founders from rejected ones. ``` --- ## DISCOVERABILITY TIPS ### Do: ``` - Include relevant keywords naturally - Mention topics you cover explicitly - Update description as show evolves - Include host names and credentials - Mention episode frequency - Use clear, specific language ``` ### Do Not: ``` - Keyword-stuff unnaturally - Write vague descriptions - Forget to mention what the show is about - Skip the CTA - Use jargon listeners would not search - Leave description empty or minimal ``` --- ## COMMON DESCRIPTION MISTAKES | Mistake | Impact | Fix | |---------|--------|-----| | Too vague | No one knows what show is about | Be specific about topics | | No keywords | Not found in search | Include relevant terms naturally | | No credibility | Why should I listen? | Add host backgrounds | | Walls of text | Hard to scan | Use formatting, bullets | | No schedule | Unclear commitment | State episode frequency | | No CTA | Lower subscribe rate | Tell them to subscribe | | Too short | Missed opportunity | Use available space wisely | | No hook | Does not grab attention | Lead with compelling statement | --- ## DESCRIPTION CHECKLIST ### Before Publishing: - [ ] Hook in first sentence? - [ ] Show topic clear within first 2 sentences? - [ ] Host credentials mentioned? - [ ] Specific topics/benefits listed? - [ ] Target listener identified? - [ ] Primary keywords included? - [ ] Episode schedule stated? - [ ] CTA included (subscribe)? - [ ] Under platform character limit? - [ ] Formatted for readability? - [ ] Proofread for typos? - [ ] Sounds like humans, not robots?
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