Walk into every sales call confident, prepared, and ready to close
Perfect for:
**PRE-CALL RESEARCH: Acme Corp** **Company:** B2B SaaS, 200 employees, Series B **Prospect:** Sarah Chen, VP Marketing **Recent news:** Just expanded to EU, hiring 10 marketers **LIKELY PAIN POINTS:** • Scaling outreach with small team • Entering new market without local knowledge • Proving marketing ROI to board **DISCOVERY QUESTIONS:** 1. How are you handling EU expansion with current team size? 2. What is your biggest bottleneck in lead gen right now? 3. How do you measure marketing success today? **OBJECTION HANDLERS:** "Too expensive" → "What is the cost of NOT solving this?" "Bad timing" → "When would be better? Can I follow up then?" "Need to think" → "What specifically do you need to evaluate?" **CALL STRUCTURE:** 0-5 min: Rapport + confirm agenda 5-15 min: Discovery questions 15-25 min: Present solution (tie to THEIR pain) 25-30 min: Next steps + calendar invite
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