Create SEO-optimized website architecture with topic silos, pillar pages, and internal linking strategy
Perfect for:
# SILO Structure: Personal Finance Blog
## Site Overview
- Website: Personal finance education blog
- Target Audience: Young professionals (25-40) building wealth
- Current State: 50 scattered articles, no clear structure
- Goal: Build topical authority for financial independence topics
---
## SILO ARCHITECTURE OVERVIEW
```
HOMEPAGE
|
|-- SILO 1: Budgeting & Saving
| |-- Pillar: Complete Budgeting Guide
| |-- 8-10 Supporting Articles
|
|-- SILO 2: Investing Basics
| |-- Pillar: Investing for Beginners
| |-- 8-10 Supporting Articles
|
|-- SILO 3: Debt Freedom
| |-- Pillar: Get Out of Debt Guide
| |-- 8-10 Supporting Articles
|
|-- SILO 4: Income Growth
| |-- Pillar: Increase Your Income
| |-- 8-10 Supporting Articles
|
|-- SILO 5: Financial Independence
|-- Pillar: FIRE Movement Guide
|-- 8-10 Supporting Articles
```
---
## SILO 1: BUDGETING & SAVING
### Pillar Page
**Title:** The Complete Guide to Budgeting: Take Control of Your Money
**URL:** /budgeting-guide/
**Target Keyword:** budgeting guide
**Word Count:** 4,000-5,000 words
**Purpose:** Comprehensive resource that links to all budgeting content
### Supporting Articles
| Article | URL | Target Keyword | Links To |
|---------|-----|----------------|----------|
| 50/30/20 Budget Explained | /50-30-20-budget-rule/ | 50 30 20 budget | Pillar |
| Zero-Based Budgeting Guide | /zero-based-budgeting/ | zero based budgeting | Pillar |
| Best Budgeting Apps 2024 | /best-budgeting-apps/ | best budgeting apps | Pillar + 50/30/20 |
| How to Track Expenses | /track-expenses/ | how to track expenses | Pillar + Apps |
| Emergency Fund Guide | /emergency-fund/ | how much emergency fund | Pillar |
| Saving Money on Groceries | /save-money-groceries/ | save money on groceries | Pillar + Track |
| Automate Your Savings | /automate-savings/ | automate savings | Pillar + Emergency |
| Budget for Irregular Income | /budget-irregular-income/ | budget irregular income | Pillar + Zero-Based |
### Internal Linking Rules for SILO 1
- All supporting articles link UP to pillar page
- Pillar page links DOWN to each supporting article
- Supporting articles can link HORIZONTALLY within silo
- NO links to articles in other silos (keeps silo tight)
- Homepage links to pillar page only
---
## SILO 2: INVESTING BASICS
### Pillar Page
**Title:** Investing for Beginners: How to Start Growing Your Wealth
**URL:** /investing-for-beginners/
**Target Keyword:** investing for beginners
**Word Count:** 5,000-6,000 words
**Purpose:** Entry point for all investing content
### Supporting Articles
| Article | URL | Target Keyword | Links To |
|---------|-----|----------------|----------|
| How to Start Investing with 100 Dollars | /start-investing-100/ | how to start investing | Pillar |
| Index Funds Explained | /index-funds-explained/ | what are index funds | Pillar + Start |
| Roth IRA vs Traditional IRA | /roth-vs-traditional-ira/ | roth vs traditional | Pillar |
| 401k Guide for Beginners | /401k-guide/ | 401k for beginners | Pillar + IRA |
| How to Open a Brokerage Account | /open-brokerage-account/ | open brokerage account | Pillar + Start |
| Dollar Cost Averaging Explained | /dollar-cost-averaging/ | dollar cost averaging | Pillar + Index |
| Stock vs Bond Allocation | /stocks-vs-bonds/ | stocks vs bonds | Pillar + Index |
| Compound Interest Calculator Guide | /compound-interest/ | compound interest | Pillar |
---
## SILO 3: DEBT FREEDOM
### Pillar Page
**Title:** How to Get Out of Debt: Your Complete Action Plan
**URL:** /get-out-of-debt/
**Target Keyword:** how to get out of debt
**Word Count:** 4,500-5,500 words
### Supporting Articles
| Article | URL | Target Keyword | Links To |
|---------|-----|----------------|----------|
| Debt Snowball vs Avalanche | /debt-snowball-vs-avalanche/ | debt snowball vs avalanche | Pillar |
| How to Pay Off Credit Cards | /pay-off-credit-cards/ | pay off credit card debt | Pillar + Snowball |
| Student Loan Repayment Strategies | /student-loan-repayment/ | student loan repayment | Pillar |
| Debt Consolidation Guide | /debt-consolidation/ | debt consolidation | Pillar + Credit |
| Balance Transfer Strategy | /balance-transfer-strategy/ | balance transfer | Pillar + Consolidation |
| Negotiating with Creditors | /negotiate-with-creditors/ | negotiate credit card debt | Pillar |
| Living Below Your Means | /live-below-means/ | live below your means | Pillar |
| Debt Payoff Calculator Guide | /debt-payoff-calculator/ | debt payoff calculator | Pillar + Snowball |
---
## SILO 4: INCOME GROWTH
### Pillar Page
**Title:** How to Increase Your Income: 15 Proven Strategies
**URL:** /increase-income/
**Target Keyword:** how to increase income
**Word Count:** 4,000-5,000 words
### Supporting Articles
| Article | URL | Target Keyword | Links To |
|---------|-----|----------------|----------|
| How to Negotiate Your Salary | /negotiate-salary/ | how to negotiate salary | Pillar |
| Best Side Hustles 2024 | /best-side-hustles/ | best side hustles | Pillar |
| Start Freelancing Guide | /start-freelancing/ | how to start freelancing | Pillar + Side Hustles |
| Passive Income Ideas | /passive-income-ideas/ | passive income ideas | Pillar |
| How to Ask for a Raise | /ask-for-raise/ | how to ask for a raise | Pillar + Negotiate |
| Skills That Increase Earning | /high-income-skills/ | high income skills | Pillar + Negotiate |
| Rental Property Investing | /rental-property-investing/ | rental property investing | Pillar + Passive |
| Dividend Investing for Income | /dividend-investing/ | dividend investing | Pillar + Passive |
---
## SILO 5: FINANCIAL INDEPENDENCE
### Pillar Page
**Title:** Financial Independence Guide: Your Roadmap to FIRE
**URL:** /financial-independence/
**Target Keyword:** financial independence
**Word Count:** 5,000-6,000 words
### Supporting Articles
| Article | URL | Target Keyword | Links To |
|---------|-----|----------------|----------|
| What is the FIRE Movement | /fire-movement/ | fire movement | Pillar |
| Calculate Your FIRE Number | /fire-number-calculator/ | fire number | Pillar + FIRE |
| Lean FIRE vs Fat FIRE | /lean-fire-vs-fat-fire/ | lean fire fat fire | Pillar + FIRE |
| Safe Withdrawal Rate Guide | /safe-withdrawal-rate/ | 4 percent rule | Pillar + Calculator |
| Coast FIRE Explained | /coast-fire/ | coast fire | Pillar + Lean/Fat |
| Early Retirement Planning | /early-retirement-planning/ | early retirement | Pillar |
| FIRE for Families | /fire-with-kids/ | fire movement family | Pillar |
| Healthcare Before Medicare | /early-retirement-healthcare/ | early retirement health insurance | Pillar + Early |
---
## CROSS-SILO LINKING STRATEGY
Strategic bridges between silos (use sparingly):
| From | To | Context |
|------|----|---------|
| Emergency Fund (Silo 1) | Debt Pillar (Silo 3) | Mention debt vs savings priority |
| Pay Off Credit Cards (Silo 3) | Budgeting Pillar (Silo 1) | Need budget to stay out of debt |
| Investing Pillar (Silo 2) | FIRE Pillar (Silo 5) | Investing enables FI |
| Increase Income Pillar (Silo 4) | Investing Pillar (Silo 2) | More income to invest |
| Side Hustles (Silo 4) | Debt Pillar (Silo 3) | Extra income for debt payoff |
**Rule:** Maximum 1-2 cross-silo links per article. Keep silos mostly self-contained.
---
## HOMEPAGE LINKING STRUCTURE
Homepage should link to:
- All 5 pillar pages (prominent placement)
- Featured/recent posts (max 6)
- Category pages if using
Homepage should NOT link to:
- Individual supporting articles
- Archive pages
- Tag pages
---
## IMPLEMENTATION ROADMAP
### Phase 1: Foundation (Week 1-2)
1. Create/optimize all 5 pillar pages
2. Set up URL structure
3. Build navigation linking to pillars
### Phase 2: Build Silos (Week 3-8)
1. Create 2-3 supporting articles per silo per week
2. Add internal links as you publish
3. Update pillar pages with new links
### Phase 3: Optimize (Week 9-12)
1. Audit existing content and assign to silos
2. Add missing internal links
3. Consolidate or redirect orphan pages
4. Review cross-silo bridge links
---
## TECHNICAL SEO NOTES
1. **URL Structure:** Keep flat (/article-name/ not /category/article/)
2. **Breadcrumbs:** Home > Silo Pillar > Article
3. **XML Sitemap:** Organize by silo
4. **Navigation:** Main menu links to pillar pages
5. **Related Posts:** Only show posts from same siloLoading workflow...
Sign in to rate this workflow
Write conversion-focused sales copy that turns readers into buyers using proven psychological frameworks
Build a comprehensive E-E-A-T strategy to boost your Google rankings with Experience, Expertise, Authoritativeness, and Trustworthiness signals
Write cold emails that get opened, read, and replied to
Turn boring features into descriptions that sell